As we wrote in “The Value of Experts,” in public affairs the choice between tactics will rarely be as easy as the choice between a hammer and a screwdriver; no, government and external affairs practitioners are often forced to choose between many very good tactics.
A letter, phone call, and an email can all reach a voter. Your job is to figure out which one strikes the optimal balance between cost and impact.
A meeting, an advertisement, and an event can all persuade a legislator. Your job is to figure out the right mix of touches to drive your point home–without causing a backlash.
We can help. These pages speak to our philosophy on what certain tactics are good for and when to use them. We love to spitball ideas, so contact us and we can talk in even greater depth, at no further obligation.