Direct Mail – If you’re wondering if direct mail is still effective, you’re not alone. Although digital advertising is becoming an increasingly popular advertising method, direct mail is still a cost-effective persuasion strategy that is able to deliver a message directly to a voter’s mailbox. Direct mail is extremely effective for direct voter contact, ensuring that you are delivering the right message to the right people at the right time. While print can be more expensive than a digital program, there is plenty of evidence that direct mail is still a cost-effective persuasion tactic.
At JVA Campaigns we not only help you find your voice, but also make sure it’s being heard. As a team of professional communicators, we understand that your message needs to reach the right people at the right time. Most professional mail looks “nice,” and all firms claim to “break through the clutter,” but few will integrate your campaign’s mail so that it is part of a seamless effort to engage, educate, persuade, and mobilize your audience. We do.
Newspaper Ads – With so many online advertising options, print newspaper ads are oftentimes disregarded. Advertising in a newspaper can still be an effective strategy when done properly. Newspapers have very target audiences and demographics – for example, if you’re trying to reach a certain geographical area to drive brand awareness then newspaper ads might be a good option.
Unfortunately, print ads can oftentimes be more expensive for the result you get in turn. While never the primary form of advertising that we will recommend to a client, JVA recognizes the benefits of advertising to drive brand awareness and will aid in placing ads.